Public Turning Off Channel Zero: Probot Rachel Maddow's Ratings Drop Significantly. Her Disinfotainment Drama Show Being Outdrawn by "Family Guy" and "Ancient Aliens"

From [HERE] The ratings woes continue for MSNBC post-election, as the liberal cable news channel saw nearly half of its viewers flee following President-elect Donald Trump’s victory. Perhaps even more stark, though, is that the network’s biggest (and highest-paid) star just saw her viewership sink to the point where she was recently beaten by a rerun of Ancient Aliens.

According to Nielsen Media Research, MSNBC has lost 47 percent of its overall audience since Election Night compared to the rest of the year, averaging just 497,000 total-day viewers and 49,000 in the advertising demographic of adults aged 25-54. CNN has also seen double-digit losses, dipping 33 percent and pulling in just 357,000 total-day viewers and 65,000 in the key demo.

In primetime, the post-election drop is even more severe. While right-wing juggernaut Fox News has unsurprisingly seen its ratings soar with Trump’s win, surging 24 percent year-to-date and drawing 3 million viewers, MSNBC has sunk 52 percent. In the 8-11 p.m. time slot, the network’s total audience has collapsed to 644,000 viewers and 63,000 in the 25-54 demographic. CNN is also significantly down, shedding 39 percent of its total primetime viewership and drawing just 453,000 viewers.

The decisive loss by Democratic presidential nominee Kamala Harris, which included Trump sweeping all seven battleground states, has obviously prompted disenchanted progressives and Democrats to flip the channel or just withdraw from cable news altogether. Since the election, for instance, Fox News now holds 62 percent of the cable news audience in total day and 73 percent in primetime.

Making matters worse for MSNBC, the network’s star has also seen viewers flee in droves. Rachel Maddow, who recently extended her contract to the tune of $25 million annually (still a pay cut of $5 million per year), now only broadcasts her primetime show on Monday evenings. Since moving to a once-a-week schedule, her show has typically been seen as something of a special attraction for MSNBC’s audience and is generally one of the top-rated programs on cable.

However, this past Monday, The Rachel Maddow Show attracted just 1.3 million total viewers and a paltry 84,000 in the key 25-54 demographic. (It still more than tripled its CNN 9 p.m. competition.) The telecast represented Maddow’s lowest overall viewership of the year and the worst performance in the demo since 2015. Week to week, Maddow is down 13 percent in total viewers and 34 percent in the demographic.

Even more startling, though, is just how far she was behind the rest of the cable TV competition in the demographic audience. In her 9 p.m. time slot, for instance, FXX’s broadcasts of Family Guy and Adult Swim’s airings of Bob’s Burgers both outdrew The Rachel Maddow Show in the advertising metric. Expanding out to later time slots, an 11 p.m. repeat of History’s Ancient Aliens pulled in 5,000 more demo viewers than Maddow. [MORE]